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3Novices:Zeta Global acquires Boomtrain to bolster its machine learning tech

 Zeta Global, the marketing automation platform founded by David A. Steinberg and former Apple CEO John Sculley, today announced that it has acquired Boomtrain, a machine-learning centric marketing platform. Sources close to the company tell us that the price of the acquisition was between $35 million and $40 million. Boomtrain had raised a total of $14.77 million before today’s… Read More

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